Dream Big,
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The Worst Sound in the World Campaign
A persuasive campaign designed to help prevent shaken baby syndrome and child abuse
In Professional Digital Content Promotion COMSTRAT 563, we were asked to apply writing, critical thinking and persuasion skills to create a digital and social campaign to promote a social issue. The campaign I created was called "The Worst Sound in the World."
Utilizing static images, audio and video assets, the campaign aimed to target individuals most at risk for shaking a baby. The emotional appeal of the content helped to increase the effectiveness of the campaign message: It's never okay to shake a baby. You can read more about the campaign by clicking the link below. This project was a fun exercise in both creativity and effective storytelling. I liked having the opportunity to create something that could make a difference. |
Virtue Cellars Audio Story
Virtue Cellars is a family winery located in Shoreline, Washington. We have a simple mission: create world-class wines.
As part of coursework for Professional Multimedia Content Creation 561, I created an audio story to showcase the humble beginnings of Virtue Cellars. Enjoy the gratifying sound of the popping of a cork, and listen to how winemaker Kevin Mueller started his journey in winemaking. I really enjoyed creating this audio story and was proud of the outcome. This was the first audio story I created. It was a pleasure to bring a story to life, beyond just written word, and immerse the audience in wine sounds. |
Crisis Communications
I created the below infographic to help health care communicators during times of crisis. I'm proud of this piece because it showcases best practices for clear, effective communications during crisis in an engaging way. In times of crisis, it's important to be concise, honest and accountable. Crisis will occur no matter your industry. The most important thing to remember is to be known for doing what is right.
I'm hopeful this tool will be useful for communicators in health care and beyond.
I'm hopeful this tool will be useful for communicators in health care and beyond.
Branding Using secondary and qualitative research, I created the visual elements for Virtue Cellars' sub-brand, Vice.
In 2021, Virtue Cellars launched a new wine called Indulgence. The wine is a port-style wine, which is a higher alcohol dessert wine. The goal of the branding was to use elements already existing in the brand and juxtapose the elegant feel of Virtue with regal and alluring elements, which I thought embodied Vice. Where Virtue is transcendent, Vice is beaconing. Below are a few iterations of the design. The final label is what was released in 2021. |